Encore
Project
Case Study
Skills
UX/UI
Interaction
Figma
Collaborators
Christine Hollis
Oscar Bond
Encore
Research
The core components of this project were established during our research phase. Key user insights like, the need for more event/venue information, clear scheduling, and better navigation tools, were a top priority for users we interviewed.
Ideation
The goal of our ideation phase was ultimately to create a user flow that would guide us through sketching and prototyping. We began by conducting a competitor analysis of popular ticket purchasing apps like TicketMaster, SeatGeek, Eventbrite, and MLB Ballpark.
With this information, we completed an I Like, I Wish, What If exercise to identify potential features. We then plotted these features within our Prioritization Matrix and identified Event/venue information and Venue Mapping as the 2 key features we wanted within out user flow.
Sketches
While ticket purchasing flows remain relatively standard across apps, current event/venue information layouts lacked consistency. We wanted to begin our sketching process here to see how we might innovate on current designs.
User Testing
After transposing our physical sketches into low fidelity digital prototypes we asked users to complete some basic tasks. We found that our users had great difficulty with finding tickets after they had been purchased.
To address this, we mimicked the design language of the event page prior to purchasing tickets. Now, whenever a user accesses the event page post-ticket-purchase they will have access to all event/venue information, a venue map, and their tickets. This mimicry encourages the user to form a clear mental map for accessing tickets, pre and post purchase.
Prototyping
Our first iteration of prototypes focused on creating a cohesive user experience by finishing all user flows within the app. This included navigation pages, ticket purchasing flows, and map functionality.
Following iterations focused on general improvements to the interface design and identifying gaps in the user experience. Major overhauls were given to specific flows such as ticket purchasing.
